| WEDNESDAY, DECEMBER 7, 2011 | ||
| 8:00 a.m. – 5:00 p.m. | Registration | Registration Desk |
| 8:15 a.m. – 9:30 a.m. | Newcomer Breakfast | Taft Suite |
| 8:45 a.m. – 9:30 a.m. | Breakfast | Ballroom Pre-function Area |
| 9:30 a.m. – 9:45 a.m. | Welcome & Announcements Margaret Gregory - President, CHPRMS Sara Bullock - President CSHSMD |
Grand Ballroom A |
| 9:45 a.m. – 11:30 a.m. | General Session 1 Tess Niehaus & Jennifer Benz They’re Part of the Family, So Why Are We Feuding? |
Grand Ballroom A |
| 11:30 a.m. – 12:00 p.m. | Break with Exhibitors | Grand Ballrooms B & C |
| 12:00 p.m. – 12:45 p.m. | Lunch & Roundtables | Grand Ballrooms B & C |
| 1:00 p.m. – 2:15 p.m. | General Session 2 Martha Ann McConnell The Reality of Political Correctness |
Grand Ballroom A |
| 2:15 p.m. – 3:00 p.m. | Break with Exhibitors | Grand Ballrooms B & C |
| 3:00 p.m. – 3:55 p.m. | Concurrent Sessions | |
| 1 – Web Marketing, Matthew Dillingham | Hoover | |
| 2 – CRM, Tess Niehaus & Jennifer Benz | Eisenhower | |
| 3 – Planning/Innovation, Michael Arena | Roosevelt | |
| 4 – Consumer, Mary Alice Czerwonka & Linda McCracken | Coolidge | |
| 4:00 p.m. – 4:55 p.m. | Concurrent Sessions | |
| 1 – Resort Marketing, Susan Phillips | Hoover | |
| 2 – Planning/CON, Dawn Carter | Roosevelt | |
| 5:30 p.m. – 7:00 p.m. | Happy Hour with our Sponsors Posana Café Dinner on Your Own |
Biltmore Avenue |
| 7:00 p.m. | DInner on Your Own | Downtown Asheville |
| 9:00 p.m. – Midnight | Hospitality Suite (CHPRMS) | CHPRMS Hospitality Suite |
| THURSDAY, DECEMBER 8, 2011 | ||
| 8:00 a.m. – 5:00 p.m. | Registration | Registration Desk |
| 8:15 a.m. – 9:00 a.m. | Breakfast | Ballroom Pre Function Area |
| 9:00 a.m. – 10:15 a.m. | General Session 3, Gary Mueller Cut Through the Clutter w/ Micro Campaigns |
Grand Ballroom A |
| 10:15 a.m. – 11:00 a.m. | Break with Exhibitors | |
| 11:00 a.m. – 12:00 p.m. | General Session 4, Carolyn Merriman CEO Issues Got You Up All Night? Find a Cure |
Grand Ballroom A |
| 12:15 p.m. – 1:15 p.m. | Business Luncheons (2) | |
| CHPRMS | Grand Ballrooms B & C | |
| CSHSMD | Roosevelt | |
| 1:15 p.m. – 2:30 p.m. | General Session 5, Ron Paulus State of the Industry |
Grand Ballroom A |
| 2:30 p.m. – 3:00 p.m. | Break with Exhibitors | Grand Ballrooms B & C |
| 3:00 p.m. – 4:00 p.m. | Concurrent Sessions | |
| 1 - Personal Marketing Anne West | Hoover | |
| 2 – Planning/Power of Research Jay Moskowitz | Roosevelt | |
| 3 - Employee Engagement Brandon Melton | Eisenhower | |
| 4 - Creative Writing Melba Newsome & Beth Howard | Coolidge | |
| 4:00 p.m. – 5:00 p.m. | Breakout Session Planning/Strategy Execution, Justin Holland |
Roosevelt |
| 4:00 p.m. | Exhibitor Hall Closes | Grand Ballrooms B & C |
| 5:00 p.m. – 6:00 p.m. | FREE TIME | |
| 6:00 p.m. – 7:00 p.m. | Wallie Awards Reception - CHPRMS | Ballroom Pre Function Area |
| 6:00 p.m. – 7:30 p.m. | CSHSMD Networking Event | Craftsman Suite, Rm 6056 |
| 7:00 p.m. – 9:30 p.m. | Wallie Awards Dinner | Grand Ballrooms B & C |
| 7:30 p.m. | CSHSMD Group Dinner | Downtown Asheville |
| 9:30 p.m. – Midnight | Post Awards Gathering at “Elaine’s Dueling Piano Bar” | |
| 9:30 p.m. – Midnight | CSHSMD (Rm 6056) and CHPRMS Hospitality Suites | |
| FRIDAY, DECEMBER 9, 2011 | ||
| 8:30 a.m. – 9:15 a.m. | Breakfast | Grand Ballrooms B & C |
| 9:15 a.m.– 10:45 a.m. | General Session 6, Eric Rowles Generation Crossroads |
Grand Ballroom A |
| 10:45 a.m. – 11:00 a.m. | Closing Remarks & Door Prizes | Grand Ballroom A |
| 11:00 a.m. | Conference Ends - Safe Drive Home | |
